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TrueMed Therapeutics

Category
  • Branding
  • Website Design
  • Advertisement
Website

Client Overview

TrueMed Therapeutics is a premier rare disease and niche specialty care company based in Israel, dedicated to transforming the lives of patients with serious medical conditions through innovative therapies and exceptional care. As a local partner for global innovators, TrueMed specializes in the full spectrum of pharmaceutical commercialization from port to patient, including early access, registration, reimbursement, and full market launch.

Challenges

Highly Specific Niche Market

TrueMed operates in a niche market with significant regulatory and logistical constraints, requiring tailored strategies for each therapy and partner.

B2B Client Engagement

Identifying and engaging with B2B clients in a highly specific and competitive niche, demanding precision in targeting and relationship management.

Strategy

Multilingual and Culturally Tailored Website Development
  • Designed and implemented a multilingual website that reflects the unique values and needs of TrueMed and its diverse stakeholders, facilitating easier access and engagement.
Adaptive Business Operations
  • Developed systems that are adaptable to the rigid conditions of the niche, including tailored social media advertising strategies and budget management that aligns with the specific needs of each campaign.
Continuous Company Evolution
  • Partnered closely with TrueMed to evolve alongside the company, implementing initiatives under #LIFE AT TRUMED. This hashtag represents a series of ongoing internal and external strategies designed not only for B2B engagement but also to enhance employee experiences. It serves as a pivotal point of interaction for potential and current employees interested in the company’s culture and career opportunities. This approach helps TrueMed to showcase its commitment to innovation and excellence in the healthcare sector while fostering a strong and inclusive company culture.

Implementation

Flexible and Responsive System Building
  • Constructed a customer-friendly system that accommodates both social media advertising and realistic advertising budgeting, ensuring optimal resource allocation.
Regular Updates and Reporting
  • Provided monthly reports and regular updates to keep all stakeholders informed and engaged, ensuring transparency and continuous improvement.
Quarterly In-Person Meetings
  • Held quarterly face-to-face meetings to set forward-looking plans, discuss Gantt charts, and introduce innovative ideas to stay ahead of industry trends and challenges.
Advanced Dashboard Development
  • Developed a comprehensive dashboard for monitoring advertising results across all platforms including Google Organic, Google My Business, LinkedIn (organic and paid), and Google Analytics. This dashboard updates automatically and provides intuitive, built-in reports for real-time insights into campaign performance and lead generation.

Results

Enhanced Market Penetration
  • Successfully navigated the complexities of the niche market to increase TrueMed’s presence and influence within the industry.
Strengthened B2B Relationships
  • Strengthened relationships with B2B clients through effective engagement strategies, leading to sustained business growth and expanded market reach.
Efficient Performance Tracking
  • Enabled efficient and effective tracking of advertising performance and ROI through the newly implemented dashboard, enhancing strategic decision-making.