Neighborhood Market is a prominent grocery provider located in Ramat Gan and Petah Tikva, Israel. Known for its high-quality fresh produce and diverse range of grocery items, the market has established a strong local presence.
Challenges
Market Competition
Facing intense competition from both local vendors and large supermarket chains.
Customer Retention
Enhancing customer loyalty in a market with numerous shopping alternatives.
Utilization of Existing Digital Assets
The market had an underutilized existing website which they were not fully capitalizing on.
Strategy
Optimization of Existing Assets
Instead of creating a new expensive website, we maximized the potential of their existing platform which was already robust and suitable for achieving their online sales goals.
Digital Marketing Integration
Implemented a targeted digital marketing strategy, including SEO, Google Ads, and social media campaigns to enhance online visibility and attract more traffic.
Customer Engagement
Utilized SMS marketing campaigns and active social media interaction to keep customers informed and engaged.
Implementation
Leveraging Current Website
Educated the client on the effective use of their current e-commerce system, avoiding unnecessary expenses in developing a new site.
Social Media Expansion
Boosted their Instagram and Facebook presence with regular updates and engaging content to foster community engagement and customer loyalty.
CRM Integration
Deployed a CRM system to enhance customer relationship management and tailor SMS marketing efforts.
Connection to Delivery Platforms
Integrated with Ten Bis and Wolt to increase exposure and order volume, which proved to be a successful move. Additionally, connected to the Eazy platform where targeted advertising was also conducted.
2500
website Monthly Customers
10000
Websites/other platforms monthly orders
Results
Enhanced Use of Digital Tools
By educating the client on their existing digital tools, we significantly increased their online engagement and sales without the high costs of developing a new website.
Increased Customer Loyalty
Through effective loyalty programs and consistent customer communication, customer retention rates improved.
Operational Efficiency
Streamlined both in-store and online operations, enhancing customer satisfaction and service speed.
This approach not only saved Neighborhood Market from potentially high redevelopment costs but also empowered them to effectively use their existing digital assets to enhance customer engagement and increase sales.