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MTML BG Delightful Treats Boutique Always green Accessibility Online Store Case Study2 Class Original Background

Accessibility Online Store

Category
  • Branding
Website
  • https://xn------wpene7bcdfomr6gzaue.co.il/
Accessibility Online Store

Client Overview

The Accessibility Online Store is an e-commerce platform, not a physical store, dedicated to improving the lives of drivers, individuals with disabilities, and the elderly. This initiative was launched to provide accessible solutions by offering specific products that are not readily available in Israel. The store offers a wide range of vehicle accessories, such as disability car stickers, support handles for entering and exiting vehicles, folding walking sticks, and more, all designed to enhance the mobility and quality of life of its customers.

Challenges

Accessibility:

Ensuring the online platform and delivery processes are accessible to all users, including those with physical limitations.

Customer Education:

Educating potential customers about the availability and benefits of the products offered.

Strategy

Targeted Marketing
  • Implementing Google Ads and Facebook Ads to reach potential customers who are likely searching for accessible living solutions.
Customer Engagement
  • Developing a strategy to engage with customers through community forums and social media to raise awareness and drive traffic to the site.
2500
Monthly Customers
100
Products

Implementation

Website Optimization
  • Enhancing the website’s accessibility features to ensure it is user-friendly for all, particularly for those with disabilities.
Efficient Logistics
  • Partnering with top shipping companies like UPS and DHL to offer fast and reliable delivery services. Additionally, offering convenient pick-up points that are easily accessible.
Combatting Parking Violations
  • Creating a platform that collects license plate numbers of vehicles with disability tags, integrating with the Ministry of Transportation database to help enforce parking regulations effectively.

Results

Increased Market Reach
  • Successfully reached a significant number of new customers through targeted online advertising and efficient use of SEO strategies.
Improved Customer Experience
  • Enhanced the shopping experience through an accessible website and effective customer service, leading to higher satisfaction rates.
Community Impact
  • Contributed positively to the community by facilitating easier access to necessary products and combating issues like parking violations for the disabled.

Conclusion

The Accessibility Online Store has effectively addressed the needs of a niche market by providing specialized products that enhance the lives of individuals with disabilities and the elderly. Through strategic marketing and a commitment to accessibility and customer service, the store has established itself as a valuable resource for its target audience.

Always green Case Study2